SW

The Swoes Project started in 2015 with 7 people : Ama, Anthony, Corentin, Jérôme, Joric, Louis and Nicolas. All 7 were studying accounting at Helmo Campus Guillemin. They undertook the conception of a new kind of shoe that would revolutionize the clothing industry. With the help of J. Delhaxhe their mentor they developed a desk research, a market research and a business plan to study the possibilities for the brand new company. Seven month later, the first Swoes were born. Swoes is a contraction between switch and shoes, the logo represents a chameleon,an animal with the ability of changing its color whenever he wants, just like a pair of Swoes... Thus begins the great story of the Swoes company...